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Alicia T. Gorbato

Founder – CEO

Born in Buenos Aires – Argentina on January 28, 1957

Studies in Argentina

  • ISER – Higher Institute of Radio Teaching
  • Mariano Moreno School of Journalism

Studies in Paraguay

  • Protocol and State Ceremonial
  • Life Coaching

Studies in USA

  • Sotheby’s- Latin American Art
  • Christie’s – Contemporary Art

For 25 years Alicia Gorbato worked in the television and radio media of Argentina and Paraguay.

She started out as News Anchor and then devoted herself to the Entertainment and Long Life Programs as well as Research Documentaries for which she traveled and lived in Scotland – Findhorn, India, Sri Lanka, Nepal and Tibet.

In Argentina she received the Martin Fierro National Award for her work as the best television host in long-running programs – Musical Saturdays on Channel 13 in Buenos Aires – 6 hours live every Saturday.

In 1998 she moved to the city of Miami – USA and in 2000 to New York City to study art and it is there where she begins her career as Art Curator and Art Adviser of art collectors and banking institutions.

In 2004 she returns to Miami and combines her activities of Art Adviser and Art Curator with outstanding personalities from the world of entertainment – celebrities and local art collectors.

Through her own Art Tour Project to Latin American Presidential Houses to showcase the art of local artists in Miami, she makes presentations in Costa Rica, Panama, Chile, Dominican Republic, Paraguay and Argentina where she is received by the Presidents and Maximum authorities of each country, adding to each Tour an Art and Healing Project, giving free classes in Care Centers and Hospitals with children suffering cancer and leukemia, discovering the healing power of art.

She was also an Art Curator for well-known museums such as Sivori and Borges in Buenos Aires as well as the Panama Canal Interoceanico Museum at Panama and the Ponce Art Museum in Puerto Rico.

From 2004 to today she continues to develop various activities through art and its healing power and various associations that work with children suffering from different diseases such as leukemia, muscular dystrophy, cancer and addictions.

2012

Seminars addressed to Private Bankers on “The Art of Investing in Art” dictated jointly with the museologist and MPAC Art Chief art curator Jorge Gutierrez.

2013 – Present

Art event in strategic alliances with luxurious brands like FENDI – HUBLOT – HSBC BANK – Banco Santander – Centurion of American Express, Roberto Cavalli, Mercedes Benz, Le Meridien Hotel, The Roosevelt Hotel, among others.

2016 – Present

Since her alliance with the Successful Real State company COMPASS, her project has been to teach Life and Art Coaching to group of Brokers and Real States Agents dedicated to the Luxury Lifestyle knowing that art is the guiding thread between them and their potential clients and it represents an upgrade in their live style. 

Create with your heart…
Build with your mind because …
The sky is the limit.

Alicia T. Gorbato
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Barbie Simons

International Public Relations Director
Journalist and Anchor of Television Shows and Radio.

USA

Univision – Miami
E Entertainment
Radio Romance
Telemundo – Miami

Argentina

America TV
Telefe
C5N
Radio Pop

Because of her passion for the Arts, for being an influencer, her international contacts with the most prestigious brands that set trends in the world of Fashion and Design and her permanent personal encounters with celebrities of the world of the show business, Barbie Simons serves as our Internacional Public Relations Director since October 2016.

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Francisco Cervi

Creative Art Director

FRANCISCO CERVI IS A TALENTED ART DIRECTOR AND PHOTOGRAPHER KNOWN FOR HIS ELEGANT APPROACH TO ART DIRECTION, DESIGN AND PHOTOGRAPHY.
HE HAS DEVELOPED A REPUTATION FOR DELIVERING SMART, CLEAN VISUAL SOLUTIONS FOR HIS CLIENTS, ADVERTISING AGENCIES AND CONSULTING COMPANIES, AS WELL AS PERSONAL AND RELIABLE SERVICE THAT THEY CAN COUNT ON.

HE EARNED HIS B.A. DEGREE AT THE CATHOLIC UNIVERSITY OF BUENOS AIRES (ARGENTINA). HE HAS BEEN AWARDED WITH NATIONAL AND INTERNATIONAL RECOGNITIONS SUCH AS: THE NEW YORK FESTIVAL AWARD, LONDON FESTIVAL AWARDS, FCS PORTFOLIO AWARD, AMONG OTHERS .

IN 2000 HE DECIDED TO CHALLENGE HIMSELF AND MOVED TO NEW YORK CITY.

WORKING IN THE U.S. GAVE FRANCISCO THE POSSIBILITY TO EXPLORE, GROW AND DEVELOP HIS TALENT.

IN 2003 HE STARTED WORKING FOR CLIENTS SUCH AS: L’OREAL, MAYBELLINE, REDKEN AND NICOLE MILLER, AMONG OTHERS.

IN 2005 HE WAS RECOGNIZED BY THE GOVERNMENT OF THE UNITED STATES OF AMERICA AS A PERSON WITH EXTRAORDINARY ABILITIES IN ARTS WITH NATIONAL INTEREST.

TODAY, FRANCISCO WORKS AS A FREELANCE ART DIRECTOR AND PHOTOGRAPHER FOR MPAC ART, DEPUTY ART DIRECTOR FOR VIRAL FASHION MAGAZINE IN NEW YORK, AND CLIENTS BOTH IN THE U.S. AND WORLDWIDE

HIS MOTO IS: THERE IS ALWAYS TIME AND SPACE FOR NEW CHALLENGES…

What do we do…

CONTEMPORARY ART COACHING. COLLECTION AND INVESTMENT ( SECRETS OF THE ART MARKET) FOR PRIVATE BANKERS , BROKERS AND COMPANIES.

“The Art of Investing in Art”

One can always “invest confidently in art, because an artwork will never be bankrupt. My own advice to collectors is this: if you love it, buy it, if you choose well, one day. Ou will be able to sell it for a profit.  And if you choose very well, you won’t want to.

Fabian Bocart

Geared towards art collectors, patrons, art professionals and those seeking the tools to appreciate

And understand investment in the art world.

The lecture will provide basic inroads to understanding and appreciating complex issues surrounding

The development of the art market, and insights into the world of collecting.

Provides participants with direct inside knowledge of the art world and its market, drawing upon selected case of notable collectors, dealers, collections, curators and exhibitions that have created markets for art and been essential in building the current trends in collecting art.

Focusing on the direct experience of renowned collectors {who started as regular small collectors and investor} the lecture presents invaluable anecdotal advice on the processes and intricacies involved in the art of collecting.   Outlining the variables which dictate the identity and success of the

Process of art investment, collecting and enjoying art.  Including essentials on the do’s and don’ts of

Collecting and investing in art.

1—-

The lecture is an enjoyable dynamic presentation supported by reference images and content and a session of questions and answers in the format of an open dialog .  To be presented by art expert and consultant Jorge Luis Gutierrez.

Relevance of art as an investment

“The market does not trade upon what everybody knows,

But upon what those with the best information can foresee.”

William Hamilton.

Art has through history been considered an investment of passion, a gift of possession and heritage, a

Holding which not only offers aesthetic pleasure but the possibility for economic benefit  But only in the past three decades has art investing been viewed through the lens of current portfolio theory and considered as a possible alternative investment in a portfolio of assets.

Bankers and investors have collected art since the end of XIX century and corporations have built consistent art collections for the first decades of the XXI century.  Art collecting, however, has been

Historically a blurred market due to its dynamics.  However, studies and research show that art can offer

Long-term return potential that is uncorrelated with other asset classes.

Over the last decades, the art market models have shifted in a significant manner.  An anew generated

Wealth in emerging markets such as China, India, Brazil, Russia and the Middle East expanded the number of shareholders in the art exchange.  Affording the market, greater flexibility, and fashionable opportunities for new collectors.  Fearless of a rough economic environment in recent years, collectors globally are offering record sums for preeminent works.  The art market keeps growing, and a diversified portfolio is available.

To understand what drives the art market it is important to recognize the primary catalyst trailing art buying.  Art as a unique investment holds a priceless character in the many non-monetary investment reasons behind collecting.

Since World War II the curve of the value of artworks has raised steadily, even in times of economic crisis.  Though calculation methodologies, sample data and time periods vary most studies show that

Over long periods of time art prices have trended upwards, kept pace with inflation and in several studies, have outperformed more traditional asset classed such as equities and bonds over certain time periods.

According to the American Economic Review: “Art is the New Asset Class.   Over the past few years, a

Flurry of articles identified art as a component in every savvy investor’s portfolio.  Figuring prominently in many of these stories has been the research of New York University economics Michael Moses and Jianping Mei.  Using the –Shiller methodology originally developed for understanding real-estate

Markets, the professors tracked artworks that sold originally at auction in New York.  They found art

Regularly showed returns somewhat below those of the S&P 500 but significantly above any class of

Bonds.  Over much of the last half-century, the art they tracked was about on par with the S&P 500.”

Two Essential Factors on Collecting Art {the MPAC Approach}

Art can be an unpredictable investment in which returns may be heavily influenced by not only a number of macro-factors, such as economic growth and inflation, but also micro-factors unique to the market, such as global interest in certain genres and changes in trends, tastes and culture.  Reason why confidence on a dealer-guide is essential.  An acquisition through a process in which confidence is built is essential.  Art galleries have relied in the past decade on the art fair, which certainly concentrates a great deal of options, but usually in a rush short lapse time frame.  The art fair is ideal as an inventory of what is out on part of the art market.

New trends for the individual and corporate collector and investor are based on integrated services which provide not only the offer of a diversified market, but personalized services, advice, mentoring & coaching and diverse models of approaching options within the art market offer.

This is the business model of MPAC, an approach share our passion, exchange information and network with clients and the art world.

Some important facts:

‘             The global art market is up to twenty times as large as it was in 1990.

  • Traditionally, major contemporary-art collectors have come from Western Europe and the United

States.  Now they come from all over, like Brazil (metals magnate Bernardo Paz), Mexico (juice heir Eugenio Lopez), and South Korea (retailer C I Kim).  In the trade, there’s constant debate about where the next big collectors will emerge—Russia and China, yes, but also India and various Arab emirates.

  •   As wealth has grown exponentially beyond North America and Europe in the last several decades, the art market has become more globally influenced than ever before.
  • According to the European Fine Art Foundation (TEFAF), the size of the global art market is roughly US$56 billion, 1 which reflects public auction data and an estimate of art gallery and private art dealer sales during 2012.  That total represents a six-fold increase in size over the last 20 years.

The MPAC proposal is based on two essential components of the current art market and trends:

  • Performance and diversification potential {On individual collecting and alternatives for the institutional investor}

Art is unique as an investment in that there are many non-monetary investment reasons behind

Collecting.   People buy art for many reasons, but as diverse your collection is, the best possibilities of a stable investment.

The obvious monetary benefit is the opportunity to gain a return on investment, though investors also recognize art as a way to store value, to hedge inflation and to diversify the portfolio allocation.

The art market has changed in a significant manner in line with the global trends of markets, communications and social practices.  Emerging markets offer great opportunities to buy from Latin-American and the Asian art in par with European art, weather if it’s from the trendy and a bit more explosive 1st hand market of art works or from the more conservative and secure 2nd hand market.  All offer great possibilities in the current art market landscape.

  • Measuring collecting under coaching approaches & Selectivity factor
  • Today’s art world market has become fascination and full of opportunities for the emerging collector.  The development of auction houses into globalized, often cutthroat ‘art business’ firms; the emergence and mode operandi of “mega-dealers’ and middlemen; the; new frontier’ of selling art on the internet; the radical changes in the profile of art collectors; the phenomenon of the ‘branded’ artist and the explosion of art fairs all become opportunities and challenges, with the negative side to the art market’s expansion, particularly its lack of transparency and light regulation.

Within this environment the investment on art requir4es, access to information, advice at hand, time to decide and a confidence relation with the art dealer to properly develop a selectivity factor in ways of collecting and investing in art.

Rather than goals being private in the process of selecting and acquiring art, with no ramifications for a lack of progress, the MPAC Approach is to provide a coach that will follow up with clients and check on progress.  This form of accountability makes clients more cognizant of their collector’s behavior and the steps they need to make progress as art collectors and investors.  Art is investment, a passion, a lifelong, journey and a delight.  It is investing artfully…

On collectors…

“Ruthless, greedy, tyrannical, disreputable…they have had one principle worth all the rest, the principle of delight”

(Sir Kenneth Clark)

Idea & Project Manager

Alicia Gorbato

Lecture & Essay for MPAC

Jorge L. Gutierrez 5-2016